Growth
As funding started picking up the pace in 2010, foodking presence across India did too. By 2011 the company after
establishing a monopoly in Delhi NCR moved to cities like Pune, Bangalore, Chennai, Hyderabad, and Ahmadabad. It kept pace with the
smartphone boom too, by introducing its mobile app at this point in time. The company in order to keep up with its hip brand image
and humor its audiences launched a .xxx domain which had pictures strictly dedicated to food porn. By 2012, overseas operations of
foodking started operating in full gear with the UAE, Sri Lanka, Qatar, United Kingdom, Philippines, and South Africa becoming a part
of its user base. In 2013, countries like Turkey, Brazil, and New Zealand were also added to the list. While its expansion was
happening in full force, foodking also started acquiring foreign-based companies to maximize its business. In 2013 it acquired
Portuguese company Gastronauci and the Italian service Cibando. A big acquisition came in when they got a hold of the American
service called NexTable which catapulted foodking into the US market’s competition.
Our Story
Foodking India’s most used food directory was originally launched under the name ‘Foodiebay’ in 2008 at the peak of the Indian
start-up boom. The founders were Deepinder Goyal and Pankaj Chaddah. Both are IIT Delhi graduates from 2005 and 2007 respectively
and were working as analysts for the consulting firm Bain & Company.
The idea for FoodieBay sprang from them when after having to scrounge around for restaurant menus they finally decided to take matters into their own control. It started with a simple foundational idea- an internet directory for restaurant menus.
The idea, even before FoodieBay, was being pursued by Deepinder with another friend Prasoon Jain in Delhi NCR as a venture called Foodlet. However, Prasoon soon moved to Mumbai and left behind Foodlet as a venture too.
Soon there was a severe lack of HR and business, which kept Foodlet struggling. This is when Pankaj Chaddah stepped in to help Deepinder’s idea, and they began afresh by starting FoodieBay. The graph, since then, started bolting only upwards for the company.
Deepinder describes Pankaj as a “turning point for the company”. The team of FoodieBay was just 6 in number but in a short span of 9 months, they became the biggest restaurant directory in the Delhi NCR region by late 2008. The service, after two years of operations, was renamed as foodking in 2010.
The idea for FoodieBay sprang from them when after having to scrounge around for restaurant menus they finally decided to take matters into their own control. It started with a simple foundational idea- an internet directory for restaurant menus.
The idea, even before FoodieBay, was being pursued by Deepinder with another friend Prasoon Jain in Delhi NCR as a venture called Foodlet. However, Prasoon soon moved to Mumbai and left behind Foodlet as a venture too.
Soon there was a severe lack of HR and business, which kept Foodlet struggling. This is when Pankaj Chaddah stepped in to help Deepinder’s idea, and they began afresh by starting FoodieBay. The graph, since then, started bolting only upwards for the company.
Deepinder describes Pankaj as a “turning point for the company”. The team of FoodieBay was just 6 in number but in a short span of 9 months, they became the biggest restaurant directory in the Delhi NCR region by late 2008. The service, after two years of operations, was renamed as foodking in 2010.
Since 1987
2015 came in with the need of Zomato laying off 300 employees in order to curb losses, and 10% of these layoffs came to
be in the US. Another setback in the States happened when Zomato aquired Urbanspoon and rebranded the company as their own. This rebranding did not workout and
the venture failed in a mammoth manner.
2016 was probably the slowest financial year for the company, and as a result, it had to rollback its operations in 9 countries which included the US, UK, Chile, Canada, Brazil, Sri Lanka, Ireland, Italy, and Slovakia. To resume presence they had to go ahead with a remote management service.
In May 2017, Zomato faced it’s biggest cyber attack with a hacker breaching into 17 million user records. While the concern was overpayment and card details being accessed, the company claimed that only the names, user ID’s, email addresses, usernames, and password hashes had been disclosed. The breach was resolved after communicating with the hacker who apparently just wanted to prove the security loopholes in the system.
Lastly, Zomato again had bad PR built up for it when it was just about to reach an evaluation of a billion and HSBC Capital slashed this evaluation down by 50% (making it USD 550 million) thereby raising the company’s alleged losses.
2016 was probably the slowest financial year for the company, and as a result, it had to rollback its operations in 9 countries which included the US, UK, Chile, Canada, Brazil, Sri Lanka, Ireland, Italy, and Slovakia. To resume presence they had to go ahead with a remote management service.
In May 2017, Zomato faced it’s biggest cyber attack with a hacker breaching into 17 million user records. While the concern was overpayment and card details being accessed, the company claimed that only the names, user ID’s, email addresses, usernames, and password hashes had been disclosed. The breach was resolved after communicating with the hacker who apparently just wanted to prove the security loopholes in the system.
Lastly, Zomato again had bad PR built up for it when it was just about to reach an evaluation of a billion and HSBC Capital slashed this evaluation down by 50% (making it USD 550 million) thereby raising the company’s alleged losses.
Our Working Hours
Online food delivery platform Swiggy on Thursday has initiated a two-day paid monthly period time-off policy for all its female delivery partners.
Upon opting for this time-off, the female delivery partners will receive a minimum earnings guarantee.Also Read - Swiggy Plans To Enter Community
Buying Through Swiggy Bazaar | Details HereWith a new slew of chances, the giant food company has opted for several other initiatives for female
delivery partners. Some of the initiatives include access to vehicles, access to hygienic restrooms, and also implementation of safety measures
for the delivery agents. Also Read - Udaipur Mall Bans Swiggy & Zomato Delivery Guys From Using Lift, Enraged Twitter Calls it 'Blatant Discrimination'
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Tuesday
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Wednesday
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Thursday
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Friday
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Saturday
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Sunday
8AM TO 12PM
Our Services
This is what we do and we do it perfectly.
Fresh Healthy Food
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Free Fast Home Delivery
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Discount Voucher
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On Time Service
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No good salad starts with stale lettuce.
We’re ruthless about goodness. We have no qualms about tearing up a day-old lettuce leaf (straight from the farm), or steaming a baby (carrot). Cut. Cut. Chop. Chop. Steam. Steam. Stir Stir. While they’re still young and fresh - that’s our motto. It makes the kitchen a better place.
Life is one thing after another. Don’t make it the same thing after another.
Our menu changes daily because we don’t believe in boring you (or ourselves). We also like to keep you guessing. Cliff-hangers, that’s what we believe in. But here’s a spoiler. The menu changes, the goodness doesn’t.
Chefs who make the onions weep.
They make sauces sing and salads dance. They create magic with skill, knowledge, passion, and stirring spoons (among other things). They make goodness so good, it doesn’t know what to do with itself. We do though. We send it to you.
We can't help you travel the world. But we can help you taste it
Go ahead. Eat Spain, its fresh salads and delicious paella. Eat Mexico, its soft burrito wraps and its grilled meat and its colourful vegetables. Eat South Asia, all of it, from Thailand to Vietnam to Japan. The world - at least, its food - is full of goodness. And you shouldn’t need a plane ticket to experience it.
There's no point if it isn't fresh when it reaches you.
Now we might use fresh ingredients, and we might have expert chefs, but if it took an hour and a half for a delicious fresh meal to reach you, it wouldn't be fresh. It wouldn't be delicious either. Our delivery boys are legendary for always being on time, so you don't have to wait (too long) for goodness.
Food King
Location: B-25 Harkesh nagar okhla
phase-2 New Delhi-110020
Phone no: +91 8652345678
Email: foodking@gmail.com
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